Resource – Advertising Specialty Study 2014

Resource - Advertising Specialty Study 2013
Resource - Advertising Specialty Study 2013

We have included the Global Advertising Specialties Impressions study from ASI.

This last year at the Advertising Specialties Impressions (ASI) Power Summit, the results of a study were released that included 3,332 completed surveys among business people in the U.S. Canada, Australia and Great Britain.

These statistics show marketers how to get a more favorable return on investment from Promotional Products than almost any other popular media, with a very low cost per impression.

You can download the Complete “Global Advertising Specialties Study V.4″ here.

The ASI Ad Impressions Study was first launched in 2006 by ASI’s research team to give its members powerful data that proves ad specialties are one of the most high-impact, cost-effective ad mediums available. – ASI


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2 Responses

  1. Carol says:

    Very interesting, but I would like to see a similiar survey done on the South African market.

  2. Greg Baleson says:

    Good read & very interesting! I see on the “Staying Power” 3rd on the list is Drink-wear. I wonder how different the local market stats would look.

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